We create sites that sell.
We, at GurusInc.com, understand that every company and every web site has different needs. If your web site is an e-commerce site, then the purpose of your site is to sell your product(s) to the visitor before he leaves your site. But, what if your site is aimed as getting people to call your telephone number and speak to a sales agent? That requires a completely different approach. What if your site is simply aimed at promoting name recognition? Or what about sites that are aimed at creating enough desire to last long enough to get the visitor to make a trip to their place of business. Each type of web site has different needs and requires a different approach.
For example, an e-commerce site has to give the visitor much more information about their product or service than say, a site that promotes a web site designer. While most web design firms will understand that the e-commerce site must focus on selling a product or service, most will make the mistake of thinking that their own web site design site should be aimed at selling web site design services. It seems logical, right?
In fact, nothing could be further from the truth. Instead of selling web site design services, that site should be focused on selling the phone number of the designer. After all, nobody is going to make a decision about something as individual as web site design, without talking to a live person. Failing to understand such differences in approach is where most web site designers fall short.
Actually, this very page that you are now reading, is not focused on selling web site design, as most might believe. It's sole purpose is to create enough interest in our quality of service and product that those who really want the most effective web site, will pick up the phone and call (281) 354−4888. That's because we know that regardless of how much information we provide here, for every one person who might be sold, by reading what we say here, hundreds or even thousands of visitors will want to know more, before making up their minds.
So this page, in effect, is not selling a service or a product, but rather, selling a phone call. Then, when the visitor makes that call, a living, breathing person will answer all of your questions, much better than this page could, even if it were a hundred times more elaborate. Then, armed with those answers, the visitor (you) will be able to intelligently decide if our web design service is right for them (you). That's where any sale will be made, if it is going to be made. That's just how this business works. Any web designer who doesn't understand what your site is really selling, should not be designing your site.
Is your site selling a retail product over the internet? Is it selling a phone call, to one of your sales reps? Is its purpose to gather information from visitors? Is it selling simply name recognition? It is just an information site? You must consider what your site really should be selling, before deciding on your site design.
You must also consider your target market. Some web sites may be aimed at high-end users, while others are aimed at less affluent users. Some are aimed at working adults, while others are aimed at children, teens or retired people. If you don't take these and other demographics into consideration, in the design of your site, then your web site will not do it's job, nearly as well as it should.
Let the marketing and web design professionals at GurusInc.com, analyze your marketing needs and design a site that fits those specific needs. If your site is not selling what it should, we'll explain why, in a manner that will become obvious after you have heard it explained. Call us now, at (281) 354−4888.
The key is that to have an effective site, you have to know what your web site is really selling and to whom it is selling. More than that, your web designer must not only know what your site is selling and to whom, but he must also know how to address each of those needs, in the manner best suited to your target market.
You can find hundreds of web designers in India, who will build an elaborate web site, with all kinds of bells and whistles, for little more than a few hundred dollars. But, while that site may be state of the art, the chances are that it won't sell. The reason for that is that designers from India and other countries just don't understand what motivates buyers in the US, Europe, South America, etc., just like we don't know what motivates buyers in India.
At GurusInc.com, we design primarily for the US and Canadian market and companies that target those markets, because that's where our marketing expertise is strongest. We are based in Houston, Texas. If you want a cheap cookie cutter site, made from a template that has been used for hundreds of other web sites, then go with one of those foreign designers. But, if you want a classy, unique web site, tailored to your own unique needs, by a person who not only speaks English fluently, but understands the idioms that you may use and what motivates American buyers, then call (281) 354−4888, now.
We also design for your most likely customer base. Sometimes that means lot's of bells and whistles. But more often than not, some of those bells and whistles will actually distract from your message. You have to know when to use them and when to use the KISS method (for those who don't already know, that's military slang for Keep It Simple Stupid).
For example, how many times have you visited a web site and seen something like, "If you can't see the menu, click here to get the latest version of Flash Player "? (This could also apply to any other plugin.) But, stop and think for a moment, about just what that statement says, in a different way. It's telling the visitor, "Your computer is not up-to-date, so go away and don't come back till it is."
HELLO!
Think about it... You have probably spent a lot of time and effort to lure visitors to your web site and then, because their browser is not up-to-date, you ask them to leave? What's wrong with this picture?
If your current web site contains a statement like that, then you are certainly losing customers and your site needs to be overhauled. This is not to say that you should not use those plugins or that your site needs to be radically different. In most cases, you just need to provide alternate content that will be transparent to the visitor, regardless of the state of his plugins or the browser that he is using.
That's where the web design pros at GurusInc.com come in. Let us analyze your web site and show you how to keep your visitors on your site and interested until you have sold them whatever it is that your site should be selling. Call (281) 354−4888, now, to talk to one of our marketing and web design professionals.
There are usually several ways to accomplish any given task, on a web page. But, unless you have good reason to believe that 100% of your visitors will have the latest and greatest browsers, with all of the plugins enabled, then you should follow the KISS principle. Why risk driving visitors away?
Some web site designers would tell you that it's OK to have a plugin-dependent web site, because you can have the plugin download page open in a different window, so your window would still be there, when that other window is eventually closed. But, that's no longer the case. In several browsers, including the very popular Firefox browser, the user can set an option that will force pages that are supposed to open in a new window, to open in the same window. Oops! That makes it much less likely that the visitor will find his way back to your site, after downloading and installing the plugin.
The moral of the story is that if you are going to use design features that rely upon any plugin, you should spend the money to have your designer provide a way for visitors, whose browsers don't support that plugin, to view your web site, without having to leave your site, before they really get started.
Also, an improperly designed site will not rank as high in the search engines as a properly designed site. You might have an excellent, keyword optimized script, on a visually attractive site. But because the web site designer was more interested in showing off his technical skills than in learning how to make your page rank well, all of those keywords could get lost behind garbage words. See our page on Search Engine Optimization, for more on this subject.
Don't make the mistake of having your site designed by a one site fits all web designer, or worse yet, a techno-geek, whose primary focus is to make your site a showplace for his technical skills. Instead, have your site designed by a skilled marketer, who also happens to possess those technical skills, but whose primary focus is to make your site sell, what it is supposed to sell and do it well.
If you are in business, then you want a web site that sells and and to do that, you have to build customer interest, until the visitor is ready to buy, whatever it is that your site is really selling. That means that you need a web designer who understands both the technical end and marketing. You need GurusInc.com.
Learn how we can improve your web presence and response.
Remember, this page is not selling web design. It's selling a phone number.
So, why are you still reading?
Call GurusInc.Com NOW.
(281) 354−4888
You'll be glad you did.
Copyright 2006 John Gaver
Privacy Policy • Offsite Privacy Commentary
